Fundamentals of Marketing – BBS (TU Four Years) Question Paper 2072 | Second Year

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Fundamentals of MarketingTribhuvan University (TU)
B.B.S. (4 Years Program) / MGMT
Fundamentals of Marketing (MGT 214)
Year: 2072 / Second (II) Year

Full Marks: 100 | Time: 3 Hrs
Candidates are required to give their answers in their own words as far as practicable. The figures in the margin indicate full marks.

Group ‘A’ – Brief Answer Questions: [10 X 2 = 20]
Attempt ALL questions.

1. Give the meaning of green marketing.
2. Point out the differences between micro environment and macro environment.
3. Give the concept of market with suitable example.
4. Identify any four characteristics of organizational buyer.
5. Write down the types of label.
6. What do you know about psychological pricing?
7. Show your acquaintance with the term ‘Integrated marketing communication.’
8. Give any two examples where services are distributed through indirect channel.
9. Is “Hidden Treasure Fanta Miss Nepal 2015” a product?
10. Point out any four problems of Nepalese marketing.

Group “B” – Descriptive Answer Questions: [5 X 10 = 50]
Attempt FIVE questions.

11. What is customer relationship? Explain the process of building customer relation.
12. What is marketing environment? Describe the economic environment of marketing with suitable examples.
13. Give the meaning of product positioning. Also explain the product positioning process.
14. Who are consumers? Explain the consumer buying process.
15. What is service? Describe the service product strategies with examples.
16. Give short notes on any TWO:

a. Meaning and components of marketing information system.
b. Channel structure for industrial goods.
c. Cost plus pricing

Group “C” – Analytical Answer Questions: [2 X 15 = 30]
Attempt any TWO questions.

17. What is marketing mix? Explain the various components of marketing mix? [5 + 10]
18. What is new product? Describe the new product development process with a suitable example. [5 + 10]
19. Give the meaning of promotion mix. Explain the factors influencing the selection of promotion mix? Describe.

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