Fundamentals of Marketing – BBS (TU) Model Question Paper | Second Year

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Fundamentals of MarketingTribhuvan University (TU) | Faculty of Management
MGT 214 : Fundamentals of Marketing – Model Question Paper
BBS (Bachelor of Business Studies) | Second Year

Full Marks: 100 | Pass Marks: 35 | Time: 3 Hours
Candidates are required to give their answer in their own words as far as practicable. The figures in the margin indicate full marks.

Group – ‘A’ – Brief Questions Answer [2 x 10 = 20]
Attempt ALL Questions

1. What is relationship marketing?
2. State marketing intelligence system and its uses.
3. What do you know about market segmentation and its process?
4. Write any two features of organizational buying.
5. State types of consumer goods.
6. Define product life-cycle and state any two features of saturation stage.
7. State of value-based pricing with example.
8. Display advertising and its types.
9. Outline direct and indirect methods of distribution.
10. What is marketing mix decisions?

Group – ‘B’ – Short Answer Questions [5 x 10 = 50]
Attempt FIVE Questions

11. “Marketing is a social and business process”. Justify this statement with examples.
12. How does technology affect the marketing practices of a firm? Explain with the help of a suitable example.
13. What is a target market? How is product positioned to create demand in the target market?
14. Differentiate a consumer buying behavior from an organizational buying behavior.
15. What is channel conflict? Mention the methods of settling channel conflicts that may arise in distribution system.
16. Write short notes on any TWO:

i) Marketing environment in Nepal.
ii) The practice of e-marketing.
iii) Market – entry pricing strategy.

Group – ‘C’ – Comprehensive Answer Questions [2 x 15 = 30]
Attempt any TWO Questions

17. What is marketing research? Explain the steps involved in marketing research for identifying market potential for black goggles in Kathmandu valley.
18. What is a new product for the marketer? Explain the process of identifying and selecting a new product for marketing purpose.
19. What is promotion mix? Explain the factors to be considered for selecting the best promotion mix.

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