Psychology – BBA Pokhara University (PU) | Fourth Semester Syllabus

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Business AdministrationPokhara University (PU)
Psychology – Syllabus
BBA (Bachelor of Business Administration)
For: Second Year | Fourth Semester
PSY 101.3 | Credit Hours: 3

Course Objectives:
The course aims to provide students with the knowledge of psychology, the basis of human behavior and the different psychological process.

Course Contents:

  1. Definition of Psychology as a Behavioral Science: 5 hours
    Definition and Meaning: Meaning of Behavior, S-R and S-O-R Paradigms; Overt vs. Covert Behavior; Psychology as Empirical Science; Methods of studying Psychology; Scope of Psychology; Contribution of Psychology in different fields
  2. Biological Bases of Behavior: 5 hours
    Human Body: Neuron as the Basic Unit of the Nervous System and functions Neuron, Division of Nervous System –Central and Peripheral, Sympathetic Systems and their functions
  3. Learning and Memory: 6 hours
    Learning: meaning types of learning, classical conditioning, trial and error, operant conditioning, insightful learning: reinforcement and learning, schedules of reinforcement, incentives and feedback, transfer of learning. Memory: meaning, memorization process, types of memory, meaning of forgetting, types and its causes
  4. Emotions and Motivation: 6 hours
    Emotions: meaning, nature, types; development and differentiation of emotions: meaning, concept of motives, types of motives and hierarchy of motives, conflict of motives, frustration, stress and coping of emotions as motives
  5. Sensation, Attention, and Perception: 10 hours
    Sensation as a raw material for experience, Various types of senses: visual, auditory, olfactory, kinesthetic, vestibular and other senses. Attention: meaning factors of attention, types of attention, span, fluctuation and division of attention, distraction. Perception: meaning laws of perception and perceptual grouping. Errors in perception: illusions, hallucinations and delusions
  6. Thinking and Problem Solving: 6 hours
    Thinking: meaning, types of thinking, convergent and divergent thinking. Process of concept formation: abstraction, generalization and discrimination. Meaning of problem solving, step of problem solving and set in problem solving
  7. Intelligence: 5 hours
    Concept, Types of intelligence: general and specific, intelligent quotient (IQ). Measurement of intelligence: major tests of intelligence (Benet –Simon Test)
  8. Personality: 5 hours
    Concept and nature. Personality and culture relationships. Factors influencing personality development. Assessing personality: self-report test, situational and projective tests (Rorschach Ink- Blot Test and TAT)

Text Book:

  1. Mangal, S.K: General Psychology, Sterling Publishers Pvt. Ltd

Reference Books:

  1. Morgan, C. and J.W.King: Introduction to Psychology, Tata McGraw-Hill.
  2. Hilgard, Atkinson and Atkinson: Introduction to Psychology, Oxford and IBH, India.

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