Goal Succession and Goal Displacement - Principle of Management

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Goal Succession and Goal Displacement

Goal Succession and Goal Displacement:

Goal Succession: The deliberate or intentional change in goal after realization of previous goal is known as goal succession. In other words, goal succession refers to conscious attempt by the management to adapt new or modified goals .E.g. a team is assigned to manufacture a cheapest car in the world. Once the car is manufactured as expected, the same team is assigned to manufacture the world most fuel efficient car. Here, in above example the team faces the crisis of existence once the cheapest car is manufactured, but to overcome that, the goal is succeeded to most fuel efficient car.

The necessity of goal succession in any organization is because of the following reasons:

  1. Achievement of original goal.
  2. Changes in external environment.
  3. Unachievable goals.

Goal Displacement: An unintentional change in goal by management is known as goal displacement. Goal displacement takes place when organizational energies and resources are utilizes away from the original goals. E.g. an organization shifts its business firm manufacturing to trading because of the establishment of many manufacturing organizations and severe competition.

The reasons for goal displacement are as follows:

  1. Goal Conflict: When organizational goal conflicts with individual goals. Employees choose to pursue individual goals.
  2. Abstract goals: When goal are not clearly defined and plans, decision are inconsistent with the original goals, then displacement takes place.
  3. Employee attitude: Employee attitude towards goal also lead to goal displacement. Uncooperative employees and pressure from union association weaken the organizational activities needed, which leads to goal displacement.

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