Elements of Marketing – Question Paper Model Grade XII

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Street MarketQuestion Pattern
Format of Question Paper of Marketing
Class: 12 | F.M. = 80  | P.M. = 32

Group A – Brief Answer Questions (10x 1 = 10)
Attempt ALL the questions:

1. Identify any two important contributions of marketing to the marketer.
2. Point out the major components of marketing mix.
3. Identify any three characteristics of Nepalese market.
4. Point out any two strengths and two weaknesses of air transport.
5. What is marketing environment?
6. Point out any four reasons for branding a product by the market.
7. What is the difference between quantity discount and trade discount?
8. Point out any two functions of a retailer and any two functions of a wholesaler.
9. What is sales promotion? Point out any three types of consumer promotion technique.
10. Identify any two advantages of televised marketing and two demerits of telemarketing.


Short Answer Questions (5×8=40)
Attempt any FIVE question:

11. Explain briefly the evolution of marketing.(8)
12. What is buying motive? Explain on any two types of buying motive.(3+5)
13. What is water transport? Why is it important to a landlocked country like Nepal? Explain briefly.(3+5)
14. Differentiate consumer products from industrial products.(4+4)
15. Explain the channels of distribution for consumer goods.(4+4)
16. What is display advertising? What are its benefits to the marketers? Explain briefly.(3+5)


Comprehensive Answer Questions (2×15=30)
Attempt any TWO questions

17. Identify the various concepts of marketing with short introduction and differentiate the modern marketing concept from societal marketing concept.(6+9)
18. What is labeling? Explain its types and functions. Also justify its importance to the consumers. (3+6+6)
19. What is personal selling? Identify the various types of salesperson. Also explain any four essential qualities of a good salesperson. (3+ 6+6)

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