Old Question Paper – 2071 | Marketing Class 12

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MarketingQuestion Paper of Marketing – Old is Gold
For: Management (Commerce) Class 12
Year: 2071(2014) – Subject Code: 910

Candidates are require to give their answer in their own words as far as practicable. The Figure in the margin indicates full marks.

New Course Time 3 hrs : Full Marks: 80 | Pass Marks: 28

Group ‘A’ – Very Short answer questions 

Attempt all questions [10 X 1 = 10]

1. Point out the stages of the evolution of marketing.
2. What is demand?
3. List out the features of marketing environment.
4. Define labelling on short.
5. Mention any two profit – oriented objectives of pricing.
6. Who is an agent in marketing?
7. What is mail order business?
8. Mention any three types of advertising?
9. What is grading?
10. What is network marketing?

Group B – Short answer questions

Attempt any five questions. [5 X 8 = 40]

11. What are the four components(4Ps) of marketing mix? Explain.
12. What is market? Explain its features.
13. Explain the major functions of packaging.
14. What is wholesaling? Explain its features.
15. Describe the qualities of a good salesperson.
16. Describe the problems of agricultural marketing in Nepal.

Group ‘C’ – Long answer question

Attempt any two questions: [2 X 15 = 30]

17. What is marketing? Discuss the importance of marketing in modern world.
18. What is warehousing? Discuss the functions of warehousing and transportation in marketing.
19. What is departmental store? Differentiate between departmental store and super market.

Old Course

Time: 3hrs | Full Marks: 100 | Pass Marks: 35

Group ‘A’ Short answer questions.

Attempt any ten questions. [10 X 7 = 70

1. What is marketing? Explain the importance of marketing in the modern world. [2 + 5]
2. Define market and explain five different types of customers they come to a retail store. [2 + 5]
3. What is buying motives? Briefly explain the buying process of an ultimate consumer. [2 + 5]
4. Explain the merits and demerits of land transport. [7]
5. What is distribution? Explain how warehouses support the market in the timely fulfillment of demand. [2 + 5]
6. Explain the different methods of buying in marketing. [7]
7. What is pricing? Explain the importance of pricing. [2 + 5]
8. What is promotion? Explain the components of sales promotion. [2 + 5]
9. Write the meaning of retailing and explain the functions of retailer. [2 + 5]
10. Show the differences between supermarket and departmental stores. [7]
11. What is packaging? Explain the features of good packaging. [2 + 5]
12. Explain the channels of distribution for consumer products. [7]
13. Write short notes (any two) [3.5 + 3.5]
a. Functions of labelling.
b. Publicity.
c. Agriculture marketing.

Group ‘B’ – Long answer questions.

Attempt any two questions. [2 X 15 = 30]

14. What is industrial product? Discuss the types of industrial products. [5 + 10]
15. What is personal selling? Differentiate the sales process of an indoor and outdoor salesperson. [5 + 10]
16. Define branding. Discuss the importance of branding. [5 + 10]

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