The First Land Rover was Officially Launched

Official Launch of Land Rover at Amsterdam Motor Show

The First Land Rover was Officially Launched

Land Rover is a British brand of four-wheel-drive car which is owned by multinational car manufacturer Jaguar Land Rover (JLR), which has been owned by India’s Tata Motors since 2008. Jaguar Land Rover has built Rovers in Brazil, China, India, Slovakia, and the United Kingdom. Over time, Land Rover grew into its own brand encompassing a consistently growing range of four-wheel drive, off-road capable models. The first Land Rover was officially launched on 30 April 1948, at the Amsterdam Motor Show.

The Land Rover name was originally used by the Rover Company for a boxy four-wheel drive, off-road model, launched in 1948 - now known as the Land Rover Series; it is today regarded as a British icon. It was granted a Royal Warrant by King George VI in 1951, and 50 years later, in 2001, it received a Queen's Award for Enterprise for outstanding contribution to international trade.

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