Course Description:
The course aims to show both the complexity of communication and how it can be improved. It does not offer simple recipes for success. Because of the complexities, it is necessary to apply principles in ways that suit the specific context. The course will try to explain how this can be done.
Objectives:
- To outline the basic principles underlying modern business communication and apply these principles in varied contexts.
- To critically analyze basic principles and their application.
- To review the nature and role of communication in the changing context of modern business organizations.
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