Principles of Marketing - Reference Notes, Question Papers, Solutions, Syllabus

Bachelor's Level

Principles of Marketing - Reference Notes, Question Papers, Solutions, Syllabus

Principles of Marketing

Question Papers Bachelor's Level

Course Description:

This course focuses on the operation of the marketing function in a dynamic and competitive environment. It deals comprehensively on issues of emerging marketing practices and challenges, the dynamics of the marketplace, and designing of the marketing mix. The course includes topics that help students to understand the marketing process and environment, information systems and buyer behavior, segmentation, targeting, and positioning strategies, and strategies related to marketing mix variables.

Objectives:

This is the foundation course on marketing. It aims to build students’ understanding of the marketing process and principles. Through this course, students also acquire skills to design the marketing strategies of SMEs.

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